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The web page snjs.org has the following in the homepage, "Southern New Jersey Steel SNJS is a structural and miscellaneous steel contracting company." We saw that the webpage also stated " Providing services to the Delaware Valley construction industry." It also said " SNJS has been a key component to the successful completion of numerous public, private and industrial projects. Southern New Jersey Steels mission encompasses such key points as performance, precision and maximum customer satisfaction throughout the job. SNJSs customers place the utmost faith in." The header had Southern New Jersey Steel as the highest ranking optimized keyword. This keyword is followed by NJ public steel fabricator, SNJS, and SNJ Steel which isn't as urgent as Southern New Jersey Steel. The other words snjs.org used was Southern NJ Steel. steel fabrication is included but might not be understood by search crawlers.